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From the lab.
The platform shifts, tools, and tactics that actually move the numbers. What works, what doesn't, and why, from the campaigns we run.
5 min read · Mobile App Marketing
App Intelligence Tools in 2026: The Post-Consolidation Guide
Which app intelligence platforms are left in 2026, what download, usage, and ad data each covers, and what they really cost, from a team that uses them.
Read article →9 min read · SEO & AI Search
Does Google Penalize AI Content? What the Primary Sources Say
Google has no AI detector. What its own rater guidelines and spam policies actually say, what the ranking data shows, and what really gets content suppressed.
10 min read · SEO & AI Search
AEO vs GEO vs SEO: What Is the Difference in 2026?
AEO, GEO, and SEO compared: what each term means, where they overlap, which one your business needs first, and how to measure all three.
8 min read · AI & Automation
The AI Agent Pilot That Survives Procurement
How to structure an AI agent pilot that clears security review: bounded workflow, written success metric, agreed kill threshold, and data handling.
10 min read · SEO & AI Search
AI SEO Services: What They Include and How to Vet an Agency
A buyer's guide to AI SEO services in 2026: the six workstreams that belong in scope, what is not AI SEO, the vetting questions, and the red flags.
6 min read · AI & Automation
Best AI Automation Agencies in Canada (2026)
The 7 best AI automation agencies in Canada for 2026, compared by specialty and verifiable proof, with a comparison table to shortlist fast.
6 min read · AI & Automation
Best AI Automation Agencies in Vancouver (2026)
The 7 best AI automation agencies in Vancouver BC for 2026, compared by specialty and verifiable proof, with a comparison table to shortlist fast.
7 min read · AI & Automation
Build vs Buy AI Agents: A 2026 Decision Rule
Build vs buy AI agents in 2026: the decision rule, the real cost structure, and why external builds succeed twice as often as in-house ones.
16 min read · Mobile App Marketing
Google Play External Payments and Fee Changes (2026)
Google Play split its commission into service plus billing fees on June 30, 2026. The new fee math, and what app publishers should fix before October.
12 min read · SEO & AI Search
How Generative Engine Optimization Actually Works
The mechanism behind GEO: how AI engines crawl, retrieve, ground, and cite. What you control at each step, what you do not, and what we measured.
6 min read · AI & Automation
How Much Do AI Agents Cost in 2026? Real Price Bands
AI agent costs in 2026: $3K to $8K for a single workflow agent, $40K to $150K for most custom builds, and what decides your number. Full pricing breakdown.
8 min read · AI & Automation
24 Questions to Ask an AI Agent Vendor Before You Sign
The 24 questions that separate real AI agent builders from agent washing: scope, data, security, ownership, pricing, and the kill criteria.
10 min read · SEO & AI Search
The 7 Best Generative Engine Optimization (GEO) Agencies in 2026
The best GEO agencies in 2026 compared: who actually gets brands cited in ChatGPT, Perplexity, and Google AI Mode, and how to pick the right one for your stage.
10 min read · AI & Automation
How to Build an AI Lead-Gen System That Actually Works
Most 'AI lead gen' is spam. A system that works pairs real buying signals with hyper-personalized, human-reviewed outreach.
9 min read · Mobile App Marketing
Why We Test Emerging Channels Before They're Obvious
The early advantage on a new channel compounds. Our Innovation Lab exists to find it before the market does.
10 min read · SEO & AI Search
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) gets your brand cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. Here's how it works and how to start.
10 min read · AI & Automation
AI Automation for Service Businesses: Where to Start
The highest-ROI AI automations aren't chatbots, they're the boring internal workflows quietly eating 20+ hours a month.
10 min read · Mobile App Marketing
Mobile App Paywall Conversion Benchmarks (2026)
Hard paywalls convert at 10.7% by Day 35 vs 2.1% freemium, but the real lever is where, how, and what cadence you charge.
9 min read · Mobile App Marketing
The ASO Creative Testing Playbook
Your app icon and first two screenshots decide most installs. Here is how to test them like a growth team, not a guessing game.
10 min read · Mobile App Marketing
Apple Search Ads: Stop Bidding on Installs
Cost-per-install optimizes for the wrong outcome. How to move Apple Ads (formerly Apple Search Ads) to predicted-LTV bidding and cut wasted spend.
12 min read · Mobile App Marketing
Best iOS Games: The Ultimate Guide to Top Mobile Gaming in 2026
Discover the best iOS games of 2026 across every genre, from Genshin Impact to Monument Valley, plus how to find quality titles on the App Store.
7 min read · Mobile App Marketing
data.ai (formerly App Annie): Now Part of Sensor Tower
data.ai (formerly App Annie) no longer exists as a standalone product. What happened, what replaced it, and what app teams should buy in 2026.
9 min read · Mobile App Marketing
Top 7 RevenueCat Alternatives for SaaS & App Monetization
Compare the top RevenueCat alternatives for 2026: Adapty, Superwall, Qonversion, Purchasely, Chargebee, Recurly, and Paddle, with current pricing.
14 min read · Website & CRO
How Do I Check Mobile Friendliness of My Website?
Google retired its Mobile-Friendly Test. Learn how to check mobile friendliness in 2026 with Lighthouse, PageSpeed Insights, DevTools, and real devices.
9 min read · Paid Advertising
Google Ads Statistics 2026: Costs, CTRs and Market Share
Google Ads statistics for 2026: $5.42 average CPC, 6.64% CTR, 8.18% conversion rate, plus market share shifts and revenue data, every number sourced.
20 min read · AI & Automation
50+ Gemini Image Prompts to Revolutionize Your Marketing Visuals
50+ copy-and-paste Gemini image prompts for marketers: cinematic product shots, data art, brand worlds, and more, tuned for Nano Banana in 2026.
10 min read · Mobile App Marketing
10 Mobile App KPIs You Must Track in 2026
The 10 mobile app KPIs that matter in 2026, from DAU/MAU and retention to LTV and crash rate, with current benchmarks and how to act on each.
12 min read · SEO & AI Search
14 Best AI SEO Tools in 2026 (and How to Use Them)
Compare the 14 best AI SEO tools for 2026, from Surfer and Semrush to AI visibility trackers like Profound and Otterly.AI, with current pricing and uses.
6 min read · Paid Advertising
How Much Does Google Advertising Cost? A Complete Guide
Google Ads costs in 2026: average CPC of $5.42, cost per lead benchmarks by industry, app install costs, and how to set a budget without overspending.
10 min read · AI & Automation
Copy and Paste These ChatGPT Prompts for Stunning Visuals
Copy-and-paste ChatGPT prompts for stunning visuals: 3D logos, cinematic portraits, gradients, and product mockups, updated for GPT Image in 2026.
9 min read · Mobile App Marketing
SensorTower vs. AppsFlyer: A Complete Comparison
Sensor Tower vs. AppsFlyer for SMB app marketing: market intelligence vs. attribution, 2026 pricing and reviews, and when it makes sense to use both.
15 min read · Agency & Local
Best Mobile App Marketing Agencies in Canada (2026)
The 7 best mobile app marketing agencies in Canada for 2026, compared by specialty, services, and verified results, with a comparison table to shortlist fast.
6 min read · Mobile App Marketing
SplitMetrics vs StoreMaven (2026): Why Only One Is Still Sold
StoreMaven is no longer sold: Zynga acquired it in 2022. See how SplitMetrics Optimize compares and what to use for app store A/B testing in 2026.
9 min read · Mobile App Marketing
20 Mind-Blowing Mobile App Marketing Statistics for 2026
20 sourced mobile app marketing statistics for 2026: $167B in-app spend, 150B downloads, CPI and retention benchmarks, and the new privacy rules.
13 min read · Mobile App Marketing
The Best ASO Tools to Grow Your App
The right ASO tools can help your app stand out. Track keywords, test your store listing, and boost downloads without the guesswork.
12 min read · Agency & Local
The Best Mobile App Marketing Agencies in North America for 2026
Compare the best mobile app marketing agencies in North America for 2026: core strengths, best-fit clients, and how to choose. Updated August 2026.
7 min read · Mobile App Marketing
The Costs of Mobile App Install and Event-Based Campaigns
What mobile app install and event-based campaigns cost in 2026: CPI and CPA benchmarks by platform, ASO and agency pricing, and budgeting tips.
7 min read · Mobile App Marketing
Integrating AppsFlyer for Campaign Optimization: A Complete Guide
Step-by-step guide to integrating AppsFlyer with Meta, Google, Apple Ads, and X Ads in 2026, plus pricing, privacy changes, and optimization tips.
6 min read · Mobile App Marketing
Integrating Adjust for Campaign Optimization
Step-by-step guide to integrating Adjust with Meta, Google Ads, Apple Ads, and X Ads for accurate attribution and better campaign ROI in 2026.
5 min read · Mobile App Marketing
Singular: Features, Pricing, and Use Cases
Our 2026 review of Singular: attribution features, free plan limits, per-conversion pricing, and the use cases where this MMP fits best.
11 min read · Mobile App Marketing
Sensor Tower Review 2026: Features, Pricing, and Use Cases
Our 2026 review of Sensor Tower after the data.ai acquisition: current modules, quote-based pricing benchmarks, and use cases for app teams.
5 min read · Mobile App Marketing
App Radar by SplitMetrics: Features, Pricing, and Use Cases (2026)
App Radar, now part of SplitMetrics: 2026 guide to its ASO features, pricing from €69/month, free trial, and best-fit use cases.
5 min read · Mobile App Marketing
AppTweak Overview: Features, Pricing, and Plans
AppTweak pricing and plans as of 2026: Essential at $79 per month through Grow Plus at $549, plus the ASO features that justify the spend.
7 min read · Mobile App Marketing
What is an MMP? Understanding Mobile Measurement Partners
Learn what a Mobile Measurement Partner (MMP) does, how attribution works after ATT and AdAttributionKit, and how to pick between the leading MMPs.
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