
Co-Founder and Chief Marketing Officer
Ian McGavin
Ian co-founded Strataigize in 2022 and runs paid media and growth. His standing rule is that no number gets judged before its date range and attribution window are confirmed out loud, because recent days under-report and two mismatched windows produce decisions that are confident and wrong.
Most of what he builds never appears in a deck: optimization systems that review client accounts on a schedule, inside written bounds, with every change logged and reversible.















