Kelsey Sarasqueta-Allen

Kelsey is an industry-leading analytics engineer, and the reason every number Strataigize reports can be trusted. She architects measurement end to end: event design, server-side tracking, clean attribution, the pipelines that move the data, and the reporting that turns it into something a person can act on this week.

Most reporting problems are not reporting problems. They are collection problems that surface weeks later as a number nobody can explain, long after decisions have been made on it. She builds for that failure mode specifically: pipelines monitored automatically, so a broken feed or a stale table raises a flag instead of quietly reaching a client dashboard.

Everything else the agency does rests on that layer. Optimization inside written bounds, incrementality testing, and honest client reporting are each only as good as the data underneath them. When the measurement is clean and current, the work gets to be about decisions instead of arguments about whose number is right.