SplitMetrics vs StoreMaven (2026): Why Only One Is Still Sold

The 2026 Reality: Only One of These Tools Is Still Sold

If you are choosing between these two platforms in 2026, the choice has already been made for you. Zynga completed its acquisition of Storemaven in September 2022, taking the technology and its roughly 50-person team in-house to cut its own user acquisition costs, as AdExchanger reported. The team now operates as mavens, a Zynga company, building growth and data tools inside the Take-Two family. Storemaven’s A/B testing platform is no longer marketed or sold as a standalone product, and as of August 2026 the old storemaven.com domain hosts unrelated third-party content, so treat any lingering review-site listing or old link as stale.

SplitMetrics, by contrast, is alive and expanding. Its ecosystem now spans SplitMetrics Acquire (Apple Ads automation), SplitMetrics Optimize (A/B testing and pre-launch validation), App Radar (the ASO platform it acquired in November 2023), and SplitMetrics Agency. We have kept the original comparison below, clearly framed as history, because many teams are still migrating off Storemaven workflows and want to know exactly what they are replacing.

Feature Comparison: How They Stacked Up

The table below reflects how the two platforms compared when both were on the market. The SplitMetrics column still describes the product sold today; the StoreMaven column is historical.

Feature	SplitMetrics Optimize (still sold)	StoreMaven (no longer sold)
A/B Testing	Yes: out-of-store A/B testing for app listings (icons, screenshots, videos) with multivariate testing and pre-launch experiments.	Offered comprehensive A/B testing on App Store and Google Play content with live-experiment support.
ASO Tools	Strong focus on conversion-side ASO, with keyword research, competitor monitoring, and review sentiment analysis; deeper keyword work now lives in sister product App Radar.	Emphasized organic growth with creative optimization, keyword optimization, and AI-led suggestions for ASO.
Analytics & Reporting	Around 50 behavioral metrics (engagement, scrolls, bounce, installs), conversion funnels, and custom reports.	Provided in-depth analytics on downloads, conversion rates, engagement, and custom dashboards.
User Insights	User behavior tracking on emulated test pages plus qualitative feedback through surveys.	Surfaced user behavior insights through test results and competitor page previews, with segmentation.
Automation & Scheduling	Automated test rules, alerts, pre-launch scheduling, and Slack/email notifications.	Primarily manual setup; managed services were available for enterprise test setup and analysis.
Integration Capabilities	Integrates with Adjust, AppsFlyer (SplitMetrics is an AppsFlyer Premier Partner), and BI tools via exports.	Offered integration via data export and analysis alongside other ASO tools.
AI-Powered Features	AI-driven insights for creative suggestions, winning asset combinations, and optimization guidance.	Used AI-led analysis to suggest app store page improvements based on performance data.
Platform Support	iOS and Android; tests run in isolated environments that mimic store pages in 15+ languages.	Supported iOS and Android with localized tests for global audiences.

Pricing and Plans in 2026

SplitMetrics Optimize no longer publishes tiered price points. As of August 2026, pricing is quote-based: you book a demo and get a custom plan sized to your testing volume, per the official pricing page. When we first published this comparison in mid-2025, public annual tiers started at $13,600/year for a basic package and ran past $33,000/year for fully managed plans, so budget in that general range and confirm current numbers with their sales team. The platform itself emulates App Store and Google Play listing pages, supports 15+ languages, tracks roughly 50 behavioral metrics, and has powered more than 30,000 tests to date.

StoreMaven has no 2026 pricing because there is nothing to buy. Its historical model was custom quotes with managed services for enterprise clients. If a software review site still shows StoreMaven pricing, it predates the Zynga acquisition and the platform’s withdrawal from the market.

What StoreMaven Users Should Use Instead

Teams that relied on Storemaven for creative and conversion testing have three solid paths in 2026:

• SplitMetrics Optimize for pre-launch validation and out-of-store testing in a safe, emulated store environment. It is the closest like-for-like replacement.
• Apple’s Product Page Optimization in App Store Connect for native live-traffic tests of icons, screenshots, and app previews, at no extra cost.
• Google Play’s store listing experiments in Play Console for free native A/B tests on Android listings.

Native tools test on live store traffic, while out-of-store platforms let you validate before launch without touching your live listing; most mature teams combine both. If you want help designing that testing roadmap, our app store optimization service runs these programs end to end, and our free ASO audit will show you where your current listing is leaking conversions.

User Reviews and Satisfaction (Archived)

The ratings below are frozen in time from our July 2025 research pull. Storemaven’s reviews now sit under the mavens (formerly Storemaven) seller profile on G2 and no longer describe an active product.

SplitMetrics: 4.2/5 (18 reviews at the time)

Pros:

• Praised for ease of setup for A/B tests and clear structure for ASO experimentation.
• Considered user-friendly once learned, delivering fast feedback from real users during tests.
• Support from the SplitMetrics team is frequently described as responsive and helpful.
• Lets app marketers optimize store listings pre-launch without risking live app rankings, improving conversion before release.

Cons:

• Premium pricing can be steep for small developers or startups, especially now that quotes are custom.
• Some reviewers found the dashboard UI confusing at first, with a learning curve.
• Could improve on advanced segmentation or user identification features compared to competitors.

Summary: A powerful tool if you have the budget, offering reliable results and measurable improvements in app store performance.

StoreMaven: 4.4/5 (50+ reviews, historical)

Pros:

• Was regarded as a powerful ASO optimization tool, especially for creative testing (icons, screenshots, videos).
• User-friendly interface; even beginners could understand results and reports.
• Dashboard and reporting depth, plus a responsive, partner-like support team, earned consistent praise.
• Its AI-driven suggestions for app store page improvement were considered ahead of their time.

Cons:

• Best results required a solid understanding of ASO and data analysis.
• Pricing was opaque and positioned at the high end.
• The decisive con arrived in 2022: the platform left the open market entirely.

Summary: StoreMaven’s higher satisfaction score helps explain why Zynga bought the whole company for its own portfolio. That was a compliment to the technology, but it left former customers without a well-liked tool.

Bottom Line

There is no longer a real decision to make between SplitMetrics and StoreMaven:

• SplitMetrics Optimize is the one still standing: actively developed, quote-based, and strongest for pre-launch validation and out-of-store testing.
• StoreMaven is gone as a buyable product; its team now works inside Zynga as mavens.

If you landed on this comparison because you used or shortlisted StoreMaven, redirect that budget to SplitMetrics Optimize plus the free native testing tools from Apple and Google, and invest the savings in creative production, which is usually the real bottleneck in conversion testing.

FAQ

Is StoreMaven still available in 2026?

No. Zynga completed its acquisition of Storemaven in September 2022, and the team now operates internally as mavens, a Zynga company. The A/B testing platform is not sold to outside customers.

What happened to storemaven.com?

The domain no longer belongs to the original ASO business; as of August 2026 it serves unrelated third-party content. Old bookmarks, backlinks, and review-site listings should be treated as outdated.

What is the best StoreMaven alternative?

SplitMetrics Optimize is the closest replacement for out-of-store and pre-launch testing. For live-traffic testing, use Apple’s Product Page Optimization and Google Play’s store listing experiments, both free and native to the stores.

How much does SplitMetrics Optimize cost in 2026?

Pricing is quote-based: SplitMetrics removed its public tiers and asks buyers to book a demo for a custom plan. Previously published tiers started around $13,600/year, a useful anchor while you wait for a quote.

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