App Radar by SplitMetrics: Features, Pricing, and Use Cases (2026)

App Radar in 2026: Now Part of SplitMetrics

Before anything else, know who you are buying from. SplitMetrics acquired App Radar in November 2023, and the product is now sold as App Radar by SplitMetrics. It keeps its own website, plans, and login, and it sits inside the wider SplitMetrics ecosystem alongside SplitMetrics Acquire (Apple Ads automation), SplitMetrics Optimize (A/B testing), and SplitMetrics Agency (managed growth services). The practical upshot for buyers: App Radar is still a focused ASO platform, and higher tiers now bundle Apple Ads tooling and agency-grade support from the parent company. Everything below reflects the product as we verified it in August 2026.

Key Features of App Radar

Keyword Intelligence

• Identify High-Value Keywords: Find the best keywords for your app based on search volume and keyword difficulty, drawing on a database of 30 million keywords across 70 countries.
• Monitor Keyword Rankings: Track how your app ranks for specific keywords and spot new opportunities, including live keyword searches for real-time ranking data.
• Visualize Performance: Use charts for keyword ranking trends, volume history, and keyword distribution to track improvements over time.

Competitive Intelligence

App Radar’s competitive intelligence tools give users valuable insights into their competitors’ strategies, including:

• Metadata Analysis: Stay updated on competitors’ app titles, descriptions, and full update history.
• Visual Assets: Analyze competitor screenshots, videos, and icons, with bulk download for your creative team.
• Keyword Insights: Track competitors’ keyword rankings to identify successful strategies.

By understanding what works for competitors, users can refine their ASO tactics and stay ahead in the market.

Market Intelligence

The market intelligence tools provide a comprehensive overview of:

• Category Trends: Track top charts, category rankings, and publisher download estimates.
• User Feedback: Analyze customer reviews to identify trends and pain points.
• AI-Powered Insights: Get actionable summaries of user feedback to improve app functionality and user experience.

These insights help users stay informed about market shifts, optimize their app, and guide product development decisions.

ASO Workflows

App Radar simplifies the ASO process with personalized workflows that:

• Provide AI-powered recommendations to optimize app listings, including AI-generated keyword lists.
• Allow users to edit and publish app metadata directly from the platform, with no need to touch App Store Connect or Google Play Console.
• Enable multi-country management across 100+ countries and languages, including a bulk editor that updates every storefront at once.

This feature set is invaluable for businesses managing apps across multiple regions.

Good read: The Best ASO Tools to Grow Your App

Ratings and Review Management

To enhance customer satisfaction, App Radar includes tools to manage app ratings and reviews efficiently:

• AI-Powered Responses: Generate personalized review replies with GPT-based AI, with full automation on higher tiers.
• Translation Tools: Automatically translate user feedback for global reach.
• Automation: Streamline review management with reply templates, smart filters, and Slack alerts.

These tools improve brand reputation, boost customer loyalty, and ensure users feel heard.

Pricing

App Radar publishes transparent self-serve pricing, billed in EUR or USD. As of August 2026, the official pricing page lists four tiers:

• Essentials, €69/month (€58/month billed annually): 2 apps, 500 tracked keywords, 25 competitors, 1 seat. Best for indie developers and single-app teams.
• Growth, €169/month (€141/month billed annually): 10 apps, 1,500 keywords, 100 competitors, 2 seats, plus AI review replies and review summaries.
• Scale, €299/month (€250/month billed annually): 15 apps, 3,000 keywords, 250 competitors, 5 seats, and higher AI automation limits.
• Enterprise, custom quote: Flexible limits, full data history, API access, a dedicated customer success manager, and audits from SplitMetrics Agency.

Every self-serve plan starts with a 7-day free trial with full access to the plan’s features (credit card required). Add-ons include API access from €199/month and AI review reply packs from €39/month.

Use Cases

App Developers and Marketers

Optimize app visibility, track performance, and refine keyword strategies to improve app rankings and drive downloads.

Small to Large Enterprises

Use competitive intelligence and market insights to stay ahead of industry trends and outperform competitors.

ASO Specialists

Streamline the ASO process with personalized workflows and advanced tools to maximize app performance across different markets.

App Radar in Numbers

• 30 million keywords across 70 countries for ASO optimization
• Manage listings in 100+ countries and languages with multi-region workflows
• AI-powered insights for faster, data-driven decision-making
• Backed by SplitMetrics and its 160+ mobile growth experts, an official Apple Ads Partner

Frequently Asked Questions (FAQs)

What is App Radar used for?

App Radar helps businesses and developers improve their app store visibility, optimize keywords, analyze competitors, and manage app reviews to drive downloads and user satisfaction.

Who owns App Radar?

SplitMetrics, the Apple Ads Partner behind SplitMetrics Acquire and SplitMetrics Optimize, acquired App Radar in November 2023. The tool continues to operate under its own brand as App Radar by SplitMetrics.

Is there a free version of App Radar?

There is no permanent free plan. App Radar offers a 7-day free trial with full access to your chosen plan’s features; a credit card is required, and you can cancel before the trial ends to avoid charges.

How much does App Radar cost?

As of August 2026, plans start at €69/month (€58/month billed annually) for Essentials and rise to €299/month for Scale, with custom Enterprise pricing. Check the current pricing page before you commit.

How does App Radar compare to competitors like Sensor Tower?

App Radar focuses on ASO workflows, keyword optimization, and AI-powered review management, while Sensor Tower (which absorbed data.ai, formerly App Annie, in 2024) leans toward broader market intelligence and revenue estimates. App Radar is particularly appealing for businesses prioritizing ASO and visibility improvements.

Conclusion

App Radar remains a powerful all-in-one solution for improving app visibility and performance, and the SplitMetrics acquisition strengthened it rather than shelving it. With its advanced ASO tools, competitive intelligence features, and AI-driven insights, App Radar is an excellent choice for developers, marketers, and businesses aiming for sustainable app growth, with a clear upgrade path into Apple Ads automation and managed services through the SplitMetrics ecosystem.

Whether you’re managing a single app or overseeing multiple listings globally, App Radar provides the tools needed to optimize your app store presence and achieve measurable results.

Improve your app performance with strategic mobile app marketing services. Inquire today!