Singular: Features, Pricing, and Use Cases
Singular is a mobile measurement partner (MMP) that combines attribution, cost aggregation, and marketing analytics in one platform. As of 2026 it offers a free plan covering up to 15,000 paid conversions, a Growth plan priced per conversion, and quote-based enterprise plans, which makes it a strong fit for teams that want unified ROI reporting without stitching data together themselves.
What Is Singular?
Singular is one of the established mobile measurement partners (MMPs), alongside AppsFlyer and Adjust, and it has a clear identity: the analytics-first MMP. Where competitors started with attribution and added reporting later, Singular built around cost aggregation and unified ROI analytics from day one. As of 2026 the product lineup spans mobile, web, PC and console, and CTV attribution, plus fraud prevention, marketing ETL, audience management, and a growing AI layer (Singular AI). If you are new to the category, start with our explainer on what an MMP is.
Key Features of Singular
Mobile Attribution
Key features include:
- Last-Touch and Assist Attribution: Tracks touchpoints across the customer journey, with assist reporting that shows which channels contribute beyond the last click.
- SKAdNetwork and AdAttributionKit Support: Singular supports SKAdNetwork and Apple’s newer AdAttributionKit in parallel, which matters because Apple is transitioning iOS attribution from SKAN to AdAttributionKit.
- Cross-Device Attribution: Connects user actions across devices and platforms for a unified customer journey view (available on the Enterprise plan).
These features enable marketers to optimize their marketing spend while gaining deeper insights into the full customer journey.
Marketing Analytics
Singular’s robust analytics suite aggregates data from all marketing channels into a single platform, making it easier to analyze performance metrics. Highlights include:
- Customizable Dashboards: Track KPIs like ROI, cost-per-install (CPI), and customer acquisition cost (CAC) in a format tailored to your needs.
- Data Connectors: Seamlessly integrate data from multiple ad networks and platforms for accurate reporting.
- Deep Analysis: Gain actionable insights into campaign performance with granular, real-time analytics.
This centralization ensures marketers can make data-driven decisions based on comprehensive, accurate insights.
Fraud Prevention
To safeguard marketing budgets, Singular offers a fraud prevention suite that:
- Detects and Blocks Fraud: Applies layered detection methods to identify and eliminate fraudulent activity before it impacts reports. Notably, fraud prevention is included in every plan, even the free tier.
- Protects Data Integrity: Ensures all metrics and reports are accurate by filtering out invalid interactions.
By minimizing fraudulent activity, marketers can maximize their budgets and focus on genuine, high-performing campaigns. See how we scaled Kleo app to 127% increase in download rate.
Creative Analytics
Singular’s creative analytics, productized as Creative IQ, provide detailed insights into the performance of ad creatives across campaigns. Benefits include:
- Performance Insights: Identify which creatives drive the most engagement, installs, and conversions.
- Optimization Opportunities: Refine ad content based on data-driven insights to improve results.
This feature is particularly valuable for marketers aiming to optimize their ad content and improve overall campaign performance.
Cost Aggregation and ROI Reporting
One of Singular’s standout features is its ability to combine attribution data with cost aggregation. Key capabilities include:
- Granular Insights: Analyze ROI at the source, campaign, creative, and keyword levels.
- Holistic Performance View: Gain a complete picture of marketing performance by unifying cost data with attribution metrics.
- Incremental Improvements: Make informed decisions to continuously improve marketing performance.
This integration empowers marketers to make smarter investments and drive incremental growth.
Pricing
Singular publishes its pricing model openly, which is still rare among MMPs. As of August 2026, the official pricing page lists three tiers:
- Free Plan: $0 for up to 15,000 paid conversions, no credit card required. It includes mobile attribution, SKAdNetwork attribution, cost aggregation, fraud prevention, deep linking, creative reporting, and reporting APIs, which is unusually generous for this category.
- Growth Plan: Starts at $0.05 per tracked conversion (as of 2026) and adds technical support and one-on-one solutions-engineer onboarding. Automated ETL data exports are available as an add-on.
- Enterprise Plan: Quote-based. Adds cross-device attribution, 365-day cohorts, audience management, SSO, an enterprise SLA, and a dedicated customer success manager.
You can pay by ad spend or by conversions, whichever fits your app’s economics. Exact enterprise numbers are quote-based, so confirm current terms on the vendor pricing page before budgeting.
Use Cases
Enterprise Marketing Teams
Leverage Singular’s cross-channel attribution and analytics to optimize large-scale campaigns and maximize ROI.
App Developers
Track user acquisition and engagement across platforms, ensuring accurate attribution and effective budget allocation for growth.
Performance Marketers
Utilize fraud prevention tools and granular cost reporting to eliminate wasted spend and boost campaign efficiency.
Cross-Platform Game Studios
Measure PC, console, and CTV campaigns alongside mobile UA in one report, using the attribution products Singular added beyond its core mobile and web solutions.
FAQ
Does Singular have a free plan?
Yes. As of August 2026, the free tier covers up to 15,000 paid conversions and includes attribution, cost aggregation, fraud prevention, and SKAdNetwork support, with no credit card required. See Singular’s pricing page for current terms.
How much does Singular cost after the free tier?
The Growth plan starts at $0.05 per tracked conversion as of 2026, and Enterprise pricing is quote-based. Singular lets you pay by conversions or by ad spend, and it does not gate fraud prevention or reporting APIs behind add-ons.
Does Singular support Apple’s AdAttributionKit?
Yes. Singular supports AdAttributionKit alongside SKAdNetwork, so iOS campaigns keep reporting cleanly while Apple transitions between the two frameworks.
How does Singular compare to Adjust and AppsFlyer?
All three are established MMPs. Singular differentiates on cost aggregation and unified ROI analytics, while Adjust (owned by AppLovin) leans on automation and its Datascape analytics suite. For the other side of the comparison, see our guide to integrating Adjust for campaign optimization.
Conclusion
Singular stands out as a comprehensive solution for businesses seeking to enhance their marketing analytics and attribution capabilities. With features like cross-platform attribution, fraud prevention, and granular ROI reporting, Singular empowers marketers to make smarter, data-driven decisions that drive growth.
Whether you’re a small team starting on the free plan or a large enterprise managing complex campaigns, Singular provides the tools and insights needed to optimize your marketing efforts and achieve measurable results. If you want a team that works in MMP data every day, our paid advertising services cover attribution setup, audits, and ongoing optimization. Reach out for a quote.