Home / Tools / Ad-Spend Waste

Interactive calculator

How much ad spend are you wasting?

Drag the sliders and watch it move. Get a transparent estimate of the spend leaking each month, where the leaks are, and a realistic target cost per customer.

Rough numbers are fine, drag to fine-tuneLive

Estimated wasted spend

$0

Drag the sliders to see your estimate move.

Monthly ad spend$10,000
Visit-to-lead conversion rate2%
Cost per customer (CAC)$120
Active creatives per campaign3
Months the account has run9 mos

⚡ Instant · 🔒 No sign-up to start · Estimate only

Questions

Calculator, explained.

How is the wasted spend estimated?
It is a transparent estimate, not a live account pull. We compare your inputs against simple, widely used benchmarks: at least five active creatives per campaign, a visit-to-lead conversion rate around three percent, and accounts refreshed before they fatigue. Where you fall short, we estimate the share of spend those gaps typically cost and show you the math behind it.
Is this a guarantee?
No. It is a directional estimate to size the opportunity from the numbers you enter. Your real number depends on your account, offer, and market. Book an audit and we will check your actual data.
What if I do not know my CAC?
Use your best guess. Drag the CAC slider to roughly what a new customer costs you today, and we work the rest out from your spend. If you know it exactly, even better.
Do I need to pay?
No, and no sign-up to run it. Enter your email at the end to unlock the full breakdown.

Want the full picture?

Book a 30-minute growth audit. We find your biggest bottleneck and the fix, no pitch until you see the value.

Book a growth audit Rated 5.0 on Clutch